Randall Crow

Randall A. Crow
President and
Chief Executive Officer

Mr. Crow joined QualChoice as Controller in April 2000 and was named CFO in 2008. He assumed the position of President and CEO in July 2018 and is Vice President and Corporate Treasurer of QualChoice Health Plan Services, Inc. He has 30 years' experience in the managed healthcare and hospital industries. He served as CFO of Health Advantage HMO for ten years, during which the organization grew from 3,000 to over 100,000 members. He also held that position at NovaSYS and at Rebsamen Hospital before joining QualChoice.


Greg Moore Controller

Greg Moore
Chief Financial Officer

Mr. Moore joined QualChoice in 2001 as a staff accountant. His experience prior to working at QualChoice was in the telecommunications industry. He has held several positions within the company including Accounting Manager. He was named Controller with oversight in Financial Reporting and Operations in 2014 and became CFO in July 2018. Mr. Moore is a native Arkansan and holds Bachelor degrees in Finance and Accounting from the University of Arkansas at Little Rock.

Jeff Brinsfield

Jeff Brinsfield
Vice President of
Information Systems

In 2012 Mr. Brinsfield joined QualChoice as Vice President of Information Systems. His background is in banking software where he has 14 years of experience. Mr. Brinsfield has managed projects in processing centers in Europe as well as individual banking institutions across the globe. Additionally he has held key roles in implementation, technical sales support, and product management.



Melisa Chesney

Melisa Chesney
Vice President of

Ms. Chesney joined QualChoice in 1995 and has worked in records management, claims, customer service and enrollment. In 2009 she became Supervisor over Customer Service and Enrollment and was promoted to Enrollment Manager in 2010. She most recently served as Sr. Manager of HICS and Escalations at Centene and was named VP of Operations at QualChoice in July 2018. She has experience in many aspects of health insurance, including the Federally Funded Marketplace, individual health plans and CMS regulations.

Milton Hammerly

Milton Hammerly, MD, MDNR
Chief Medical Officer

Dr. Hammerly joined QualChoice in August, 2016. He graduated from the Medical College of Wisconsin in 1986 and completed the Family Medicine Residency at Grant Medical Center in Columbus, Ohio in 1989. He is Board Certified with over 27 years’ experience in family medicine. He has had increasing responsibility in medical leadership roles for the past 17 years including 13 years with Catholic Health Initiatives. With a Master’s degree in Negotiation and Dispute Resolution, he is passionate about improving the collaboration among stakeholders needed to provide high-quality, cost-effective health care.

Barry Fielder

Barry Fielder, PharmD
Vice President of Pharmacy

Dr. Fielder joined QualChoice in April 2010. He previously served as Vice President of Clinical Support Services for informedRx in Little Rock. He held similar positions with National Medical Health Card where he worked in various leadership roles from 1998 to 2008, including Vice President of Clinical Support Services and Vice President of Clinical Operations. He completed his undergraduate work at Harding University, and received his B.S. in Pharmacy and Pharm. D. from the University of Arkansas Medical Sciences College of Pharmacy.

Cindy Furgerson

Cindy Furgerson, RN, BSN, 
Vice President of Quality and Care Management

Ms. Furgerson has over 25 years of health care experience in the emergency room, home health, nursing development, case management and managed care arenas. She held leadership positions with Baptist Health, CIGNA and HealthSCOPE Benefits before joining QualChoice. Ms. Furgerson is Vice President of Quality and Care Management where she is responsible for the oversight of the quality improvement program and for providing leadership and guidance to a team of expert clinical staff.

Mark Johnson

Mark Johnson 
Vice President of
Network Development

Mr. Johnson joined QualChoice in 2011 as Manager of Network Services. He was promoted to Director of Provider Services in June 2012 and to his current position in April 2014. His 14 years of experience include contracting and provider relations management positions with NovaSys Health and Mercy Health Plans. Mr. Johnson is a graduate of the University of Arkansas with a Bachelor of Science in microbiology and a graduate of the University of Arkansas at Little Rock with a Masters in Health Services Administration.


Lubna Maruf

Lubna Maruf, MD 
Medical Director

Dr. Maruf joined QualChoice as Medical Director in February 2015. She is a graduate of Aga Khan Medical University in Pakistan and completed her residency training at Michael Reese Hospital and Medical Center, affiliated with the University of Illinois at Chicago. She has over 20 years’ experience in internal medicine and health care administration, including 15 years with the Central Arkansas Veterans Healthcare System as a lead physician and change agent, successfully launching initiatives including an integrated primary care mental health program and the Patient Centered Medical Home program.

Liz Hubbard

Liz Hubbard 
Director of Compliance

Before joining QualChoice in 2012, Ms. Hubbard served as Counsel II for Alltel Corporation and Windstream Communications. She is a Juris Doctor graduate of the UALR William H. Bowen School of Law. In Ms. Hubbard’s thirteen years of experience, her focus has included contract and insurance policy development and updates, ACA and HIPAA compliance, and filing for Arkansas Insurance Department approval. She is a past volunteer at the Center for Arkansas Legal Services.

Billy White

Billy White 
Director of Development

Mr. White joined QualChoice in 2015 to lead the web, data warehouse and Pega software development teams in creating high quality productivity and member engagement services for use in our growing health insurance business. Mr. White’s prior experience includes 18 years with AOL, where he led development teams in delivering a wide variety of solutions. He is a graduate of Emory University with a Masters in Mathematics/Computer Science.