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About Us

Our Mission

Our mission is to partner with individuals and medical providers to simplify health insurance for all those we serve. We strive to improve the health and wellbeing of our communities, helping them thrive by providing valuable products with friendly, excellent personal service.

Our Vision

Our vision is for affordable, simplified health insurance coverage featuring:
Q – Quality service
C – Compassionate care
H – Healthier communities
I – Inspired workforce

Our Service Philosophy

With our corporate core values of RESPECT in mind, we are committed to providing great customer service, access to the broadest possible network of medical providers, and quick and accurate claims payments.  

The core values of our company may be defined by the acronym RESPECT:


We take responsibility for our actions, both personally and professionally.


We set high standards for the quality of our work. We achieve excellence through listening, learning, and striving for continuous improvement.


We anticipate needs, exceed expectations and build on our experiences. Our service levels create a “Wow!” factor.


We work hard. We tackle challenges with a sense of urgency and tenacity.


We maintain an atmosphere of enthusiasm for our work and for our members.


We work collaboratively to exceed member expectations. Teamwork is the cornerstone of all our service objectives.


We are truthful with our members, the community and one another. We behave in ways that generate trust and build confidence.

QualChoice has an SSAE 16 Type 2 examination performed annually.

QualChoice Holdings, Inc., is the parent company of QCA Health Plan, Inc., and QualChoice Life and Health Insurance Company, Inc., (collectively 'QualChoice'). QualChoice is headquartered in Little Rock with a sales and service office in Springdale, Arkansas.


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