Our Mission

Our mission is to provide health insurance in a way that inspires and guides members towards better health with a well-orchestrated experience at every step of the way. To do this we will:

  1. Offer health insurance and services that are easy to use, affordable and create value.
  2. Establish community partnerships to deliver a seamless, high quality care experience.
  3. Give exceptional and personalized customer service.

Our Service Philosophy

We are committed to giving great customer service, access to a broad network of medical providers, and quick, accurate claims payments.

Our Vision

We are changing the way members experience health insurance so their healthcare journey feels effortless and tailored just for them.


Our Values

Respect - Care deeply about those we serve, always showing respect.

Trust - Act with integrity. Provide stable products and networks our members can count on.

Collaboration - Work together to exceed the expected. Act as valued partners for our members, providers and brokers.

Innovation - Anticipate and respond to customer and member needs before they ask. Seek innovative products and services to solve problems.

Service - Identify with our members letting them know we understand, care and are on their side. Find what stands in the way of a positive health experience and fix it.

Excellence - Hold ourselves and our partners to the highest standards for products, clinical care and the customer experience.


QualChoice has an SSAE 16 Type 2 examination performed annually.

QualChoice Holdings, Inc., is the parent company of QCA Health Plan, Inc., and QualChoice Life and Health Insurance Company, Inc., (collectively 'QualChoice'). QualChoice is headquartered in Little Rock with a sales and service office in Springdale, Arkansas.